![]() ![]() In a lot of ways, the EX30 is risky, but Volvo is banking on that electric powertrain to attract customers it wouldn’t have had before. Past entrants like the compact C30 hatchback and V50 never made a big sales splash, either. are the midsize XC60, followed by the bigger XC90. Today, its top-selling models in the U.S. Previous attempts at compact cars haven’t always gone great for Volvo. The EX30 is about 10 inches smaller than the XC40 and 20 inches smaller than Tesla’s world-beating Model Y crossover. The EX30’s right in that sweet spot, undercutting even Volvo’s next-cheapest car, the compact gas or electric XC40, by a few thousand dollars. Data firm AutoPacific found in a recent survey that a price tag below $35,000 is what it would take for many people to flip the switch. It’s not that most people aren’t interested in EVs, analysts say, but that they’re turned off by their prices at a time when interest rates are high and the economy faces uncertainty ahead. The latter two can easily cross into the $40,000 range at dealer lots. Very few players exist in America’s affordable EV space right now: There’s the Tesla Model 3 and Model Y, selling like crazy after price cuts and tax rebates the Chevrolet Bolt, which General Motors reversed course on discontinuing and a handful of others, like the Kia Niro EV and Hyundai Kona EV and Hyundai Kona Electric. We’re seeing that basically, every market that Volvo operates in is really excited about this car.” Little car, big deal “The overall reception has been exceeding expectations, multiple times,” David Mele, the EX30’s product manager in the United States, said in an interview. In short, this small car is a big deal for Volvo and a major evolution of the brand. Volvo’s first compact fully electric crossover is its quickest car ever and is outfitted with an innovative, yet cheaper interior made with sustainable materials - a combination the automaker believes is key to turning the EX30 into a mass-volume, mainstream success. The EX30, which recently made its North American debut in New York, is a car full of firsts. Now, the car that’s poised to be Volvo’s next big hit is actually pretty small - and affordable, too. The second-generation XC90 crossover that launched in 2015 helped reset a brand associated with boxy station wagons by offering innovative hybrid engines, striking styling and a big tablet center screen that felt right out of the Tesla playbook. Almost a decade ago, Volvo drove into the modern era by going big. ![]()
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